As a business with an online presence, it’s important to be able to generate demand in effective and sustainable ways. Two of the most common include PPC and organic SEO. This makes it important to consider the content you are creating and what the possibilities for that content actually are.
The only real problem with traditionally-created content like this is that it’s less likely to provide you with visitors’ contact information. This is especially true in exchange for information featuring your branding, as it often gives visitors what they need without needing to download anything.
As part of the digital acquisition process, we’ll try to encourage our clients to create new assets in order to convert. Existing brand assets should always be optimized to meet rising demands, but it’s more important to create fresh content with as little bias as possible.
The following are some of our favorite strategies for developing high-demand content:.
Build and Preserve Third Party Content
The credibility of any third-party service is one of its most powerful assets. We have seen far higher conversions among clients using assets created by companies that they are not. Lesser-known brands often experience this owing to their lack of established brand recognition, choosing to curate content that is valuable to their audiences instead.
Independent Investigation And Unique Commission
With the help of a verified third-party research company conducting your surveys, you can answer the actual questions your target market is asking. Then, just present the asset as a study, commissioned by you, and get ready to make a real impact.
Offer Exclusives
A lead will be less likely to fill out a form on a website when they could get access to the same data somewhere else for free. Standing out as unique will help to improve your conversion rate. The psychological foothold the idea of exclusivity gives you cannot be overstated.
Be A Thought Leader
Opinion leaders are worth their weight in gold, especially in a workspace, so take advantage of their knowledge and use it to give back to your clients and members of the public. Build a guide with them or provide useful information their leads would find useful. The more you push to help prospects solve problems, the better your results will be.
Build Tools
Software companies offer unique advantages, with the tools they sell often featuring data and features that test extremely well among potential users. By creating software and apps like this, you allow prospects to test out your brand in ways that build up to your eventual unveiling.
Value-Added Data
Giving exclusive access to valuable data allows businesses to aggregate anonymous data and monitor trends that make a difference to marketers. This type of value-added data gives your company what it needs to target lead generation. Inspect time researching questions, query your own data, and leverage your app to drive new data.
Have you been using any of the above strategies in your business? Looking for more ways to make an impact in your industry, possibly with something you learned here, today? Sound off in the comments, below and feel free to add any of your own tips and tricks.
How do you build credibility on your website?
As a business owner, your website has inherent value. These are online resources, at the end of the day, effectively keeping your digital doors open long after your physical shop has closed for the day.
But some websites are better than others, and some aren’t very good at all. This is why there’s such a market for well designed sites, professional developers, and new technology. Because the impact of an effective site is measurable, and the losses from a bad site, doubly so.
Looking to get more out of your website? Focus on credibility, first and foremost, with a site that sells you as an authority within your industry. Many websites will go up and stay looking like they haven’t been touched in years. Out of date information, controls and functions that have long-since stopped working, and sloppy design all say “I don’t care” to someone visiting you for the first time. And you want to care, right?
Fortunately for you, there are more than a few ways to make sure your site stays professional and makes that all-important good first impression.
Professional Edits
Good writing matters more than most people think. Grammatical errors, incorrect wording, and misspellings make your business seem unprofessional or, at the very least, like you don’t pay attention to small details.
Go through your website with a fine-toothed comb and make sure every piece of information is up-to-date and typo-free. You don’t want to embarrass yourself, so pay close attention to this.
Fewer Ads
Nothing is more frustrating than a site that has been overloaded with unnecessary ads. It makes you seem unreliable, untrustworthy, and irrelevant. As far as you can, avoid including ads on your site, or at least do what you can to limit them and increase your credibility.
Functionality
Leaving a site unupdated is a lot like neglecting your car maintenance. Presumably, things will go fine for however long the parts do their job for, but eventually something’s going to stop working.
If you have neglected your site any amount of time, you should check that its plugins are still working properly and they’re not slowing everything down. Slow load times and links that don’t work properly anymore decrease your site’s overall reliability.
Testimonials
There’s no shortage of great companies to choose from, to the point where the options can seem endless. Testimonials help to showcase your work, letting potential clients know that others have had good experiences with your business.
Make the call and include a testimonial page on your site, in order to increase your credibility.
Contact Details
When it comes to selling your brand, you need to build confidence. Visitors associate contact details with the idea of a real company with a real office and real people. This is why it’s helpful to include contact information, because it puts people in touch with you, and that means business.
A great site is one that gives value back to potential customers. Develop your credibility with better design and more valuable content, and the visitors you do bring in will convert more often.
Conclusion
Generating demand for your business services is always first prize. In the B2B market, however, it’s essential. With a little hard work, some tactical hiring, a handful of glowing testimonials and improved functionality, you can gear your website to better sales in an organic and sustainable way.
This was a guest post tip from Daytona Beach SEO company, Web Daytona. For more on improving your digital presence and generating more online leads, consult with one of their marketing professionals for a free consultation. And get ready for a whole new perspective on digital marketing.
